Note: This is a self-initiated project. The following brand, brief, problem and solution are all hypothetical and created by me.
Geared
The Brief

A one-stop shop for all things Mountain and Trail biking. Founded in Denver, Colorado. From the rocky trails to the gnarly urban turf, they make sure you're Geared for the job.

Geared sells enthusiast grade mountain & trail bikes and gear and offers quick repairs to get you back out there on the trail. A design and strategy for a niche sport required a bit of research and understanding what speaks to the target demographic.

GEARED Trail Finder app displayed on an iPhone's screen
A pair of bikes getting ready to hit the trail
Man wearing a sandstone grey GEARED hoodie. A GEARD logo sits on the chest
Athletic man on the trail, taking a drink from his GEARED water bottle, wearing a black and yellow  athletics top