Focus Studios is an independent photography studio based in Los Angeles, California. Generally, my client gave me free reign on design direction. Needless to say, standing out is important in such a saturated market.
Considering the dense competition in the Los Angeles photography market, I needed to design a package that helps Focus stand out. Although a logo depicting a camera is cliché, I his a slight twist. The body of the logo spells out F-O-C-U-S, for a neat little touch.
In addition, I designed a more compact variation of the logo for various deliverables.
